Post bright photos/videos of your work or of you creating!
The most popular accounts always post specific content (don’t post too many photos of your cat unless you want to have a cat account)! This account is for your business, keep the content relevant and specific to your work. Avoid political and unrelated content.
Find crafters like you that are popular on Facebook by searching for them.
Follow the people that follow the popular accounts. Click on the popular account’s followers and follow as many as you like! *I suggest doing this after you’ve posted a good many (12-24) posts just to get started. That way, when people see that you’re following them, they’ll look at your page and all of your awesome posts!